So much has been said for the customer or client’s needs but know your own needs. You must have serious financial ambition. You need to be greatly unsatisfied with your current earnings or business growth and you need to be looking to make more. A lot more. Never ever set low or ‘average’ goals. Do this, and you will get less than low or average results. Always, always set high yet realistic goals. Even if you fall short of achieving your business objectives, your achievements will still be extremely substantial.
You need an extremely good quality product or service. So good in fact that it must be able to sell itself. The easiest way to select this is by listening to what people want and giving them exactly what they want. There is a huge trap here that many people fall into which I will now mention. Beware of niches and use them wisely. Just because you know a great deal about 10th century basket weaving does not mean that your book on 10th century basket weaving will become an instant best seller and earn you a handsome profit. Here’s a hint for a home based business opportunity: What’s the current fad now? Got the answer? Excellent. Research it now, accumulate several facts about it and then write your best selling book.
Your home based business opportunity has an 80 to 90 percent chance of failure. You can easily overcome this. Turn this statistic around and start a home based business opportunity that has an 80 to 90 percent chance of success. Do this by getting good quality relevant advice on a regular basis. Have a mentor who understands your needs and is in the same business field that you’re in. Set up your own expert advisory team of lawyers, accountants, financial advisors and other professionals to provide you with all the relevant facts and answers so that you can always make the right decisions all of the time. If you can’t afford to pay them, offer them shares in your home based business opportunity.
Your business mind-set. You don’t know the meaning of these words: quit; fail; problem. In your Master Success Business Dictionary, these words have been replaced:
‘Quit’ – has been replaced with: ‘dogged determination’
‘Fail’ – has been replaced with ‘did not quite achieve success at the first attempt’
‘Problem’ – has been replaced with ‘an interesting development – here’s what we’ll do’
You may break-even or you may be in profit right from the very start. You may even be running at a loss and subsidising your business with cash from other sources. But whatever happens, in the long run, you must see your business to be in a perpetual profit pulling state. So what if you’ve not yet attained the level of success that you’re ultimately aiming for? The bottom line is this: It’s going to be a roller-coaster ride and as a professional at your chosen home based business opportunity, you’re not interested in getting off in the middle of the journey.
You eat sleep, dream and drink your business. Nearly to the point of becoming obsessional. After all, this is your baby isn’t it? Every day, you dream up new ways of advertising your home based business opportunity. You do this because you know that the first rule of business is advertise, advertise, advertise. You talk to everyone that you can about it. You promote, promote, promote. And you watch your business grow.
Copyright Ugo Okonkwo