With over a thousands of addiction recovery centers all over the United Sates, it’s easy to understand why 10 percent of American adults are believed to be in some form of recovery for substance and alcohol abuse. Addiction marketing for recovery centers, to put it frankly, is a tough and competitive business. In light of competition and potential to gain more clients, other companies would use specific marketing strategies and marketing to highlight their advantage and brand. Marketing for addiction recovery center isn’t that simple. Addiction marketing has its own set of challenges that aren’t a problem for other companies.
Here are a few potential problems:
1. Earning Trust
Nearly 50 percent of those seeking treatment will purposefully avoid an addiction treatment center if they can’t find any reviews for their services– good and bad. Addiction, a grave and serious disease, can be a tough condition to understand and deal with. Finding a well-known and reputable treatment provider, will help clients recover successfully. In order to attract traffic, an addiction recovery center must gain a level of trust.
2. Hiding the Problem and Embarrassment
The dark and unpleasant stigma around addiction despite it being a disease can block a lot of people from getting help. Even with social media addiction marketing, people will hesitate to engage with recovery centers and their brands. There are even people who desire anonymity so much that they avoid searching for addiction recovery, and will suffer in silence to avoid the humiliation.
3. Not Realizing They Have A Problem
Abuse of alcohol and drugs may not even be realized at the time. Those who don’t realize that the may have alcoholic tendencies, may binge drink frequently, or on occasion. Breaking through the denial of self-destructive habits is a critical challenge that all addiction recovery centers face.
4. No Examples
A majority of businesses are well aware of their brand, but also how to employ their marketing strategies to keep and promote new clients. Addiction recovery centers don’t have an abundance of advertising because it’s a unique and challenging industry. Unable to draw inspiration from examples, recovery centers can struggle when it comes to their marketing.
5. Relationships Are Key
There is usually a flock of patients to treatment centers that come from preexisting relationships with doctors or organizations. When a patient confides in a doctor, someone they trust with their overall physical and mental health, that they are struggling with an addiction, they’ll get a referral to certain addiction centers. A possible solution to the problem with addiction marketing can come from securing a relationship with physician, therapist, or even support groups.
6. Success And Failure
Relapse is a part of recovery, with many recovering addicts seeking treatment after dealing with a relapse. Reputation is a delicate balance in the addiction recovery industry because it’s important to earn trust, but the higher the success rate a treatment center has, the lower patient intake it will have. Even though a high relapse rate keeps clients engaged, it can tarnish a reputation in the process. Attracting new clients is more important, however, when keeping focused on addiction marketing.
Addiction marketing for your recovery center isn’t impossible, but it can be difficult. A treatment center can be successful by finding addiction marketing strategies that can overcome this industry’s unique challenges. Investing in a third-party review and even content marketing can greatly help with the denial and trust factor when it comes to handling addiction marketing. Investing and then comparing various addiction marketing strategies can help a treatment center see a higher patient intake. Knowing which marketing tactics earn the highest traffic, will help you avoid the challenges of addiction recovery.